CHICAGO – Kia Motors is including a hybrid mannequin to its Carnival minivan to fulfill rising shopper demand for the know-how and help in assembly tightening federal gas financial system requirements.
Hybrids are a rising choice for automakers as they attempt to make autos extra environment friendly and keep away from expensive federal gas financial system and emissions requirements. They’re additionally cheaper and a much less dramatic adjustment for shoppers who wish to go greener however aren’t able to buy all-electric autos.
EV gross sales have been slower than deliberate within the U.S. auto business, although they’re anticipated to develop.
Hybrid autos sometimes embrace a conventional inside combustion engine mixed with EV applied sciences resembling an electrical motor and small battery. They perform like conventional autos and don’t should be plugged in like EVs or plug-in hybrid electrical autos.
Kia America Vice President of Advertising and marketing Russell Wager informed CNBC that including the hybrid choice for the Carnival was about giving prospects decisions. The South Korean automaker goals to have electrified fashions throughout its lineup.
“It is simply going so as to add an entire further viewers, as a result of we did not have a hybrid,” Wager informed CNBC.
The Carnival hybrid, introduced on the Chicago Auto Present, is predicted to go on sale alongside an up to date model of the standard minivan in the summertime. Each fashions function up to date styling and inside applied sciences in contrast with the present mannequin, which made waves within the household hauler section for its SUV-inspired design when it was launched in 2021.
2025 Kia Carnival inside
Kia didn’t launch pricing or gas financial system expectations for the brand new fashions. The present Carnival begins from about $33,000 to $47,000. With a 3.5-liter V6 engine, it achieves as much as 20.6 miles per gallon mixed metropolis/freeway, with a complete vary of 418 miles.
That V6 engine will proceed to be provided alongside the 1.6-liter four-cylinder turbo-hybrid engine that produces 242 horsepower and 271 foot-pounds of torque, based on Kia.
Kia expects the hybrid mannequin to account for half of the Carnival’s gross sales, based on the corporate.
Will probably be Kia’s fourth hybrid. The automaker additionally affords three plug-in hybrid electrical autos.
Other than the hybrid choice, the up to date minivan features a redesigned back and front, together with new lights and a bigger, extra open grille on the entrance of the car. The up to date inside consists of Kia’s new infotainment system and different newer tech. It continues to supply “VIP lounge seating” with energy controls and leg extensions, very similar to a conventional reclining chair.
2025 Kia Carnival “VIP lounge seating” with energy controls and leg extensions very similar to a conventional reclining chair.
Whereas the U.S. minivan section is a far cry from its peak of roughly 1.5 million autos within the mid-Nineties, some auto corporations resembling Hyundai and Chrysler stay within the class.
Kia mother or father Hyundai, which bought fewer than 44,000 Carnivals final yr, achieved 14% market share of the roughly 305,500-unit minivan market final yr within the U.S., based on auto knowledge agency Motor Intelligence.
Chrysler was the section chief final yr with gross sales of its Pacifica minivan, together with a plug-in hybrid electrical model, at greater than 120,550 models, or roughly 40% market share.
“We do not like being the place we’re ranked in our market share,” Wager mentioned. “We expect we are able to compete with any of the others within the section.”
Wager mentioned the Carnival, which is imported from South Korea, is capability constrained, which means Kia may promote extra within the U.S. if they might import extra of the autos.
He mentioned the corporate is rising manufacturing capability of the Carnival for the U.S.
The added capability in addition to extra manufacturing of different Kia fashions ought to help the automaker in topping its document U.S. gross sales of 782,451 autos final yr.
“Our aim is to promote greater than we bought for final yr’s document gross sales,” Wager mentioned.