Greenpeace protesters have scaled Unilever’s headquarters in London to protest towards plastic air pollution on the eve of the corporate’s 2023 revenue announcement.
The marketing campaign group hung a 13 metre-wide banner throughout an entrance to the constructing close to Blackfriars Bridge on Wednesday morning, with the message: “Revenue Warning: Plastic Polluted Cash”.
Two protesters additionally sat atop partitions of the constructing, waving black flags with a subverted model of Dove’s brand studying “Actual Hurt” – to boost consciousness of the air pollution they are saying is attributable to the Unilever-owned magnificence model.
Greenpeace mentioned additional activists on the bottom arrange a “air pollution warning zone” across the entrance. The protest comes forward of Unilever publishing its full-year outcomes for 2023 on Thursday.
It additionally coincided with a newly launched report by the Break Free From Plastic marketing campaign group, which discovered that the corporate has risen into the highest three for worst plastic polluters globally.
Final yr, the agency was named the largest vendor of multi-layer plastic sachets, used as packaging for merchandise equivalent to Dove shampoo, with a report saying the corporate was on track to promote 53 billion in 2023.
Campaigners say the sachets are almost unattainable to recycle and might jam native waste methods and waterways, inflicting flooding.
It prompted Greenpeace to accuse Unilever manufacturers equivalent to Dove – which says it’s “passionately dedicated to being one of many manufacturers making the largest affect towards plastic waste” – of greenwashing.
The Greenpeace protesters are calling on Unilever to cease sachet gross sales and section out single-use plastic inside 10 years.
They’re additionally urging the corporate to make use of its affect to advocate for these targets on the UN International Plastics Treaty negotiations via its position as a co-chair of the Enterprise Coalition.
Nina Schrank, head of plastics at Greenpeace UK, mentioned: “Unilever’s income are drenched in plastic air pollution.
“Manufacturers like Dove would possibly give them a clear public face and a wholesome financial institution stability however the fact is the billions in revenue Unilever will announce tomorrow is matched solely by the billions of items of plastic they flood into the world.
“From devastating floods to poisonous fireplace fumes, it’s communities removed from their London HQ in locations just like the Philippines and Indonesia who’re paying the worth of plastic air pollution.
“That’s why we’re right here issuing Unilever with their very own revenue warning – cashing in on plastic air pollution is a lifeless finish, they’ve to alter.
“They have to cease promoting plastic sachets now, decide to phasing out single-use plastic inside a decade and advocate for this similar degree of ambition at UN International Plastics Treaty negotiations.”
The PA information company has contacted Unilever for remark.
Rebecca Speare-Cole is the PA sustainability reporter.