Amazon’s Prime Video, which is coming off a large scores uptick for Thursday Evening Soccer, has landed rights to solely stream an NFL playoff recreation subsequent January.
The rights deal was confirmed to Deadline by a supply aware of the association. The transfer follows a profitable outing final month by NBCUniversal’s Peacock, which drew 23 million viewers for a stream of the Kansas Metropolis Chiefs-Miami Dolphins playoff recreation. Along with wholesome viewership, the sport accounted for practically one-third of all web site visitors on the Saturday night time it was performed, and NBCU guardian Comcast declared it essentially the most streamed occasion in U.S. historical past.
Monetary phrases weren’t disclosed. NBCU paid $110 million for the rights to final month’s recreation and held talks with the NFL to do a follow-up on Peacock subsequent season. The supply informed Deadline the ball bounced Prime Video’s manner as a substitute due to contractual thresholds exceeded by the Thursday night time streams.
Whereas quite a lot of conventional TV viewers and soccer followers have been irked by the streaming-only improvement, it’s in line with the course of sports activities general. Whereas NBCU and Comcast haven’t disclosed any sign-up numbers associated to the playoff recreation, analysis agency Antenna mentioned 2.8 million subscribers got here aboard within the interval main as much as kickoff.
Streaming has typically been a simulcast arm of sports activities broadcasts on linear TV, as would be the case with Sunday’s Tremendous Bow. More and more, although, extra occasions are heading on-line. Main League Baseball two years in the past reached pacts with Apple, Prime Video and Peacock for unique packages. Main League Soccer’s video games can now solely be seen on an app the MLS created in partnership with Apple. WWE’s Uncooked franchise, a major sports activities leisure property, will transfer from its longtime cable TV dwelling on USA Community to Netflix beginning subsequent January below a 10-year, $5 billion deal.
The Wall Avenue Journal had the primary report on the Prime Video-NFL deal.