Former Coca-Cola Exec Melanie Boulden Joins Tyson as Chief Development Officer | Arkansas Enterprise Information

Tyson Meals Inc. of Springdale mentioned Melanie Boulden will change into the corporate’s first chief development officer.

The corporate mentioned Boulden would oversee model advertising and marketing for Tyson Meals’ manufacturers and merchandise. She is going to start her duties Feb. 8.

“Melanie is an distinctive expertise and a confirmed chief in rising world family model companies,” Tyson Meals CEO Donnie King mentioned. “She has the artistic, operational, and monetary expertise to drive worth creation throughout Tyson Meals’ model portfolio. The introduction of the brand new chief development officer function will permit Melanie to develop a world-class middle of excellence round model advertising and marketing that will probably be vital as Tyson Meals continues to deal with future development.”

Boulden involves Tyson Meals from Coca-Cola North America, the place she was chief advertising and marketing officer. She earned an MBA from the College of Iowa and a bachelor’s diploma from Iowa State College.

“As Tyson Meals continues on its robust development trajectory as a world meals chief, I’m happy to be in a job the place I’ll assist drive the long-term development of the corporate’s broad portfolio of merchandise and iconic manufacturers,” Boulden mentioned. “I look ahead to changing into a part of the excellent management workforce in place on the firm, becoming a member of a group of world-class workforce members, and delivering for its prospects and customers around the globe.”