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Daniel Knowles and Jennifer Farmer fashioned what would turn into “The Know” again in 2018 as a mutual reward to their marriage. The band was to be -and it is- a signifier of mutual love in addition to their shared style in music, combining and paying respects to Seashore Home, Julee Cruise, Ye Ye, The Jesus and Mary Chain, 60’s lady teams, dream pop, and the storytelling prowess of Patsy Cline and The Nationwide.
“And I didn’t look forward to you
cos you didn’t look forward to me
We regarded in all of the locations it was”
Who higher than a married couple to log and chronicle the complexities of a relationship? Some days could also be pure bliss, others a taxing battle of persistence and can. And what of the pandemic? Months on finish caught at dwelling. A looming risk to livelihood and well being and nearly a whole re-organization of every day life made it an enormous problem to fulfill for all of us, particularly those that had been abruptly locked in with their partner or companion in methods they’d by no means been earlier than. Knowles himself states: “individuals throughout us had been having their relationships examined in lockdown with important others, some relationships got here out stronger, some didn’t survive. And on a extra common scale a lot of individuals worldwide had been coping with a lack of normality, lack of reference to different individuals, abruptly not with the ability to do easy issues like purchase groceries, issues we’d all taken without any consideration.”
All of the highs, lows, and plateaus of day-to-day life as a pair should be reckoned with, and a little bit of readability and inspiration can go a great distance to assist, that is the place the music video for “Used to Be” comes into play. The video was created and directed by Jennifer Farmer herself with the assistance of Joe Rubinstein and Colin Coleman, and it follows a pair’s journey in a non-linear sequence capturing all of those contrasting moments.
Although the experiences relayed aren’t all precisely nice, the tune itself is nothing if not heat and colourful, utilizing divinely distorted and hazy guitar riffs coupled with a rhythmic profile seemingly styled after 80s pop-rock romantic ballads – all of those parts tied collectively by Farmer’s entrancing ethereal vocals.
The Know’s upcoming extremely anticipated second EP (EP2) is lyrically filled with relatable snapshots of affection, loss, isolation, uncertainty, unhappiness and connection. Accomplished in the course of the pandemic and in a time of intense isolation, the EP was produced by Farmer and Knowles and largely recorded of their dwelling studio in a brief span of time.
Story: Samuel Aponte Pictures: Courtesy of the artist
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