Wearable firm Oura launches employer program

Finland-based Oura, maker of the health-tracking Ring, introduced the launch of “Oura For Enterprise,” which is able to provide people with personalised insights whereas offering custom-made instruments and suggestions for leaders primarily based on group information. 

Oura stated it is going to supply specialised choices geared towards worker wellness, athletics, the navy, healthcare, firms and better training.

The Finland-based firm says employers can entry nameless Oura Ring metrics on sleep, readiness, exercise scores, and member-focused content material and steerage to take motion on worker wellbeing metrics. 

Nonetheless, particular person participation in organization-level packages and studies is on an opt-in foundation. 

“Oura For Enterprise essentially improves how organizations of every kind can assist their folks,” Tom Hale, Oura’s CEO stated in an announcement. “Serving to people thrive is how we create success and optimistic outcomes for society as a complete. We have already seen important traction with enterprise clients and are excited to proceed rising these choices as a part of the subsequent part in Oura evolution.”

THE LARGER TREND

The Finnish wearable firm, which first debuted its product on Kickstarter in August 2015, has continued to increase its enterprise choices since its inception.

In 2021, the corporate launched Oura Ring Technology 3, the most recent model of its wearable, which incorporates daytime heart-rate monitoring with dwell heart-rate monitoring, improved temperature checks and menstruation prediction. 

In August, Oura introduced a partnership with the contraception app Pure Cycles via which wearers of the Oura Ring can sync body-temperature adjustments collected from the Ring with the Pure Cycles app. That app makes use of temperature information to find out a person’s fertile window.

Earlier this yr, Oura introduced that its valuation had reached $2.55 billion. A spokesperson informed MobiHealthNews it had raised an “oversubscribed” funding spherical, although the corporate didn’t launch additional particulars. The startup beforehand garnered $100 million in Collection C financing in Could 2021.