Final 12 months, Imagine calculated it was France’s No.2 greatest recorded music firm in 2021 when it comes to annual distribution market share of frontline home artist albums.
That was in response to Imagine’s calculations primarily based on Prime 200 annual chart information from market monitor SNEP (by way of the Official Charts firm).
Now the corporate has made one other spectacular declare primarily based on market information.
Imagine says it was the third largest recorded music firm within the German music streaming market primarily based on native repertoire in 2022, behind Common Music and Sony Music in first and second place, respectively. (Simply to reiterate: that is for home artists solely, and doesn’t embrace worldwide repertoire.)
Imagine, the France-born distribution and providers firm (and proprietor of labels similar to Germany-based Nuclear Blast), says that it made its calculation by analyzing market information from GFK for the interval between January and June 2022.
The corporate says that it analyzed the Prime 10,000 streaming artists manually and categorized an artist as ‘native’ in the event that they had been primarily based in Germany, Austria, or Switzerland.
Imagine says that the Prime 10,000 artists represents 78% of the entire worth of the German streaming market.
Talking to Germany-based music commerce paper, MusikWoche, Thorsten Freese, Managing Director for Imagine Germany, defined [translated] the corporate’s analysis methodology: “Measuring market shares by native content material will not be one thing that GfK does robotically,” he stated.
“We manually filtered out worldwide artists like Ed Sheeran from the official information and appeared completely at native acts. We then calculated our market shares on this foundation.”
He defined additional in his MusikWoche interview that Imagine is “pushed primarily by the native market” in Germany and that “accordingly, we have a look at our efficiency very particularly when it comes to home acts that we cater to in Germany”.
Freese added: “Our personal surveys present Imagine because the third largest firm within the German streaming market. So we’re already forward of one of many majors – and in sure genres we’re doing even higher. In hip-hop, for instance, we’re already the second-largest participant.”
Imagine stories that Germany is its second-biggest market, accounting for 15.3% of the publicly-traded firm’s revenues within the first half of 2022.
The corporate’s group income progress in H1 was up +35.4% YoY to €352.2 million, and up 35.6% YoY on an natural foundation (i.e. discounting acquisitions made this 12 months);
In keeping with Imagine, in H1 2022, its group income in Germany elevated by 13% YoY, with digital revenues rising by round 25% out there.
Audio streaming grew 9.1% YoY within the first half of the 12 months in Germany and now accounts for 73.3% of the recorded music market’s complete revenues.
Germany’s file enterprise generated revenues of $1 billion (€967 million) within the first six months of this 12 months from each bodily music gross sales and streaming, a rise of 5.5% in comparison with the identical interval final 12 months for the world’s fourth-largest recorded music market.
“At Imagine we’re pushed by the desire to construct probably the most complete providing so that each one German artists and labels, no matter their music style or growth stage, can discover the appropriate assist to suit their particular wants and ambitions to develop them to the following stage.”
Thorsten Freese
In a press release issued to media, Freese stated: “At Imagine we’re pushed by the desire to construct probably the most complete providing so that each one German artists and labels, no matter their music style or growth stage, can discover the appropriate assist to suit their particular wants and ambitions to develop them to the following stage.
“That may solely be achieved by combining Imagine’s main Central Platform expertise and options with the power of our native workforce’s digital savviness and market intelligence, in parallel with our funding in native repertoires and booming home genres like city”,
Added Freese: “It’s been fascinating to see this 12 months unfold and I’m thrilled that it proved to be such a milestone for Imagine in Germany. We’re assured that we’ll proceed constructing on this 12 months’s landmark efficiency.
“It has by no means been extra related for us to place all our efforts into supporting our native labels and artists in any respect levels of their careers, in order that they’ll thrive and dwell from their artwork, thus contributing to a fairer and extra sustainable music ecosystem.”
Particular artist case research cited by Imagine in Germany embrace Theo Junior, who the corporate says began out as a TuneCore artist, however was subsequently signed by Imagine-owned label Groove Assault and went into the Prime 10 of the Official German Charts together with his first single.
One other instance cited by the corporate is indie pop band KAFFKIEZ, who it says went from its Label and Artist Options to Artist Providers division and noticed progress of 300% on TikTok, and 500% on Spotify with practically 16 million streams on their debut album.
German rock band Milky Likelihood, who partnered with Imagine for distribution in 2021, just lately reached the milestone of 1 billion streams on Spotify for his or her hit Stolen Dance.
Imagine says that Miksu/Maccloud and T-Low’s Sehnsucht was the second most streamed monitor on Spotify in Germany in 2022, whereas Raf Camora was probably the most streamed artist in Germany within the 12 months finish chart. Music Enterprise Worldwide
