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The Orchard has introduced the promotion and appointment of two key executives to steer technique for the corporate’s workplaces in New York and Nashville.
Mary Ashley Johnson has been elevated to Government Vice President, Gross sales and Artist & Label Administration, US and Canada.
Katie Studley has been named Vice President, Nashville. They’re primarily based in New York and Nashville, respectively. Each will report back to Colleen Theis, The Orchard’s Chief Working Officer.
Collectively, The Orchard says that each executives will present native distribution experience, launch technique, and regional assist to the corporate’s roster of artist and label shoppers.
As SVP, North American Gross sales and Artist & Label Administration, a submit Johnson held since 2019, The Orchard says she has pushed income and market share for the corporate “to report highs”, whereas managing groups answerable for consumer relationships and “high-level technique” on key releases throughout america and Canada.
Previous to becoming a member of The Orchard, Johnson spent over 28 years as an worker below the Sony Music umbrella, together with 11 years at RED Distribution which was integrated into The Orchard in 2017.
As The Orchard Nashville’s Vice President, Studley will oversee the workplace’s day-to-day operations.
Her obligations embody creating new enterprise relationships in addition to offering on-the-ground assist to present shoppers out there, additional increasing the corporate’s presence in Nashville.
Studley joins the Orchard group from a ten yr tenure at Jack White’s Third Man Information the place she acted as VP, Operations and Advertising and marketing Director.
In her roles, she assembled a report breaking label group, strategized the diversification of Third Man’s operations, and labored on album campaigns for artists together with Margo Value, The Raconteurs, Sleep, Billie Eilish, Coldplay, Paul McCartney, and extra.
Beforehand, Studley labored in artist growth and advertising and marketing at a nascent Thirty Tigers, contributing to the expansion of artists just like the Avett Brothers and Jason Isbell. Each Third Man Information and Thirty Tigers have distribution agreements with the Orchard.
“I stay up for persevering with to ship record-setting success in each market share development and artist growth for The Orchard and offering greatest in school service to our shoppers.”
Mary Ashley Johnson
Johnson stated: “I stay up for persevering with to ship record-setting success in each market share development and artist growth for The Orchard and offering greatest in school service to our shoppers.”
“I’m equally excited to develop new relationships inside Nashville’s unbiased artistic communities as I’m honored to foster development for the Orchard‘s unbelievable present roster.”
Katie Studley
Studley stated: “I’m equally excited to develop new relationships inside Nashville’s unbiased artistic communities as I’m honored to foster development for the Orchard‘s unbelievable present roster.
“I’ve lengthy appreciated the Orchard‘s high quality of service and the great folks behind it, and I’m proud to affix their spectacular international group.”
“We’re proud to nominate these two well-deserving girls to key govt roles within the firm.”
Colleen Theis, The Orchard
Theis stated: “We’re proud to nominate these two well-deserving girls to key govt roles within the firm.
“Mary Ashley’s management, enterprise savvy, and confirmed experience has led The Orchard to unprecedented heights in 2022. In her newly expanded function, she’s going to spearhead even greater alternatives for our artist and label companions.
Added Theis: “We’re excited to welcome Katie to The Orchard household. As an instrumental companion on the consumer facet, she involves us with a deep understanding of our enterprise technique. Her relationships within the Nashville market and past will assist us additional join native artists and labels to international audiences.”Music Enterprise Worldwide
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