THE MANILA Broadcasting Co., recognized merely as MBC, has rebranded as MBC Media Group because it expands from a purely broadcast entity to a multi-platform enterprise providing numerous channels and companies.
“For our companions, it is a image of our greater and stronger built-in media platforms to assist develop their companies. For our audiences, this implies we now have extra methods to serve them higher with info, leisure, and year-round group service actions,” MBC Media Group President Jun Nicdao mentioned at a commerce occasion on Feb. 6 on the Aliw Theater in Pasay Metropolis.
The corporate was based in 1939 as radio station KZRH (now DZRH). Its rebranding now displays “its capacity to adapt proactively to the altering wants of the Filipino viewers.”
The imaginative and prescient for the MBC model is to remain related perpetually, Mr. Nicdao mentioned.
Juan M. Elizalde, MBC Media Group’s Senior Vice-President, famous that the brand new brand that includes six ellipses represents fluidity and sound waves — a nod to its legacy enterprise — in addition to the six strategic enterprise models.
These are radio, TV, promotions, abilities, occasions, and digital, which “play into the general strategic imaginative and prescient and development of the corporate.”
“This implies greater viewers, higher companies, and extra platforms to achieve the audiences, totally built-in campaigns on air, on-line, and on-ground, and extra methods to serve Filipinos in all places,” Mr. Elizalde mentioned.
He added that the assorted models are increasing, particularly with the nation migrating into digital tv.
“MBC can be rolling out digital TV stations in all main broadcast areas, together with Mega Manila,” he mentioned. — Brontë H. Lacsamana