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Avoiding commercials on the Crave streaming service is about to get a bit costlier.
Bell Media has informed Crave subscribers who use its “premium ad-free” bundle that they’ll now should pay $22 per 30 days — a rise of $2.01.
The change impacts solely the most costly subscription tier that provides viewers commercial-free entry to a library of on-demand programming, in addition to feeds of Crave’s reside TV channels.
A consultant for Bell Media says customers of Crave’s “normal with advertisements” subscription will proceed to pay $14.99. Its “primary with advertisements” plan will keep at $9.99 a month.
The worth hike means Crave’s highest tier of service now ranks as dearer than Netflix’s high stage, which prices $20.99 per 30 days.
The entire main streaming TV platforms have just lately raised costs as they search methods to squeeze extra income out of their subscribers.
Some have carried out crackdowns on password sharing between households, in a bid to extend subscribers. Most have launched ad-supported packages for viewers prepared to sit down via business breaks in change for paying a bit much less.
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Final yr, Crave adopted the lead of Netflix and Disney Plus, who each launched “opt-in” advert tiers that required subscribers to decide on to downgrade.
Amazon’s Prime Video will take a distinct method subsequent month in Canada when it provides commercials to programming for all clients, with an “opt-out” choice for viewers who wish to escape the advertisements.
Some business analysts predict an inflow of discounted streaming bundles in america will result in an identical pattern in Canada over the approaching yr as corporations attempt to retain clients who really feel they’re paying an excessive amount of for too many companies.
On Thursday, telecommunications firm Telus launched Stream Plus, a two-level bundle its clients can join that mixes Netflix, Disney Plus and Prime Video at a reduced fee.
© 2024 The Canadian Press
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