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Spotify’s unique podcast cope with Prince Harry and Meghan, the Duchess of Sussex, is probably going ending — with the couple having delivered only one present below the settlement, Selection has confirmed.
Reps for Spotify and Archewell Audio, the couple’s podcast manufacturing shingle, declined to remark.
In line with a supply conversant in the state of affairs, Prince Harry and Meghan Markle have wished to maneuver away from unique Spotify distribution to discover a new house for his or her audio initiatives.
One other supply mentioned that Spotify anticipated extra content material from Archewell Audio — noting that almost three years after inking the pact, they’ve delivered just one sequence, primarily placing the general deal in limbo. That present is Markle’s “Archetypes,” wherein she deconstructs the historical past of societal stereotypes about ladies, which premiered in August 2022 and hit No. 1 on the corporate’s charts in a number of international locations.
Archewell Audio first inked the unique podcast pact with Spotify in late 2020, in a deal price about $20 million, the Wall Road Journal reported. The corporate’s mission is “producing programming that uplifts and entertains audiences around the globe,” in addition to “spotlights various views and voices” and “builds group via shared expertise, narratives and values.”
One other one in all Spotify’s high-profile unique podcast pacts was with Barack and Michelle Obamas, which ended a yr in the past. In that case, Spotify mentioned it declined to resume the deal; sources mentioned the Obamas wished their podcast programming to be distributed as extensively as doable and never unique to Spotify. The couple’s Increased Floor subsequently entered right into a first-look pact with Audible.
Spotify earlier this month introduced it was shedding 200 staff as a part of a restructuring of its podcast operations. That got here after the exit earlier within the yr of Daybreak Ostroff, chief content material and promoting enterprise officer, who beforehand headed Spotify’s podcast enterprise. The corporate’s podcast reorg is geared toward growing “our give attention to the tens of millions of creators constructing audiences and companies on our platform,” Sahar Elhabashi, Spotify’s VP, head of podcast enterprise, wrote in a word to staffers. She added that Spotify stays “dedicated to authentic programming.”
The looming finish of Archewell Audio’s pact with Spotify is unrelated to the podcast group’s restructuring, a supply conversant in the state of affairs mentioned.
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