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Given their present gross sales figures, the union between the groups is more likely to launch them to grow to be one of many prime 10 mega groups within the U.S.
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Followers of Million Greenback Itemizing LA and Shopping for Beverly Hills might be excited to be taught that a few of their favourite actual property actuality TV stars are teaming as much as create a brand new drive within the luxurious actual property sector.
The Company’s Grauman Rosenfeld Group, which incorporates Shopping for Beverly Hills star Jon Grauman, and Bond Avenue Companions, which incorporates Million Greenback Itemizing LA alums David Parnes and James Harris, have mixed forces to create a brand new workforce known as Bond Collective.
The workforce might be headquartered at The Company’s Beverly Hills workplace and Lauren Grauman, present CEO of the Grauman Rosenfeld Group and spouse of Jon Grauman, will function the brand new workforce’s CEO. All informed, the mixed workforce could have roughly 50 brokers.
“We’re thrilled concerning the alternatives that this merger will create for our brokers and shoppers alike,” Parnes stated in a press release. “Combining our two forces will enable us to ship extra worth than ever earlier than.”
David Parnes, Adam Rosenfeld, Lauren Grauman, James Harris and Jon Grauman | The Company
“The synergy between our two groups goes to create a drive to be reckoned with,” Harris added. “We’ve identified Jon, Adam and Lauren for 10 years and we have now great admiration for what they’ve constructed.”
The transfer is little question one that may make the workforce a drive to be reckoned with within the luxurious sector. Mixed, Harris, Parnes, Grauman and Rosenfeld are anticipated to herald a complete of $1.4 billion in gross sales quantity this 12 months. The 4 brokers’ mixed profession gross sales quantity at the moment tops $9 billion.
With these figures, working collectively as one, they are going to be on the right track to grow to be one of many prime 10 mega groups within the nation. In accordance with RealTrends’ newest The Thousand rankings, the highest mega workforce within the U.S. is at the moment Place, which introduced in about $3.86 billion in gross sales quantity in 2021.
Bond Avenue Companions was fashioned in 2012 and the Grauman Rosenfeld Group was based in 2021.
The brand new workforce employed the identify “Bond Collective” to represent the sturdy relationship fashioned between the workforce’s principals through the years, in addition to their sturdy connection to their shoppers, brokers and employees, based on an announcement.
“We couldn’t be extra excited concerning the merger of our two teams,” Grauman stated in a press release. “James and David are two of essentially the most profitable, revered brokers in our trade. We’re honored to hitch forces with them.”
“This merger is extraordinarily significant to all 4 of us,” Rosenfeld added. “It’s very thrilling to consider what we are able to do collectively. Constructing a profitable enterprise is rewarding however doing it with your pals makes it much more gratifying.”
All 4 of the principal brokers have repped high-profile celebrities over the course of their careers. Harris and Parnes have represented Rihanna, Kevin Durant, Demi Lovato and extra, whereas Grauman has represented Clippers participant Luke Kennard and actress Diane Kruger, and Rosenfeld has repped Dwyane Wade and Gabrielle Union.
In different information from The Company this week, the brokerage launched its first workplace within the metaverse by its franchise in Turks and Caicos.
E mail Lillian Dickerson
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