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Amongst Maxa’s many options and presence-building capabilities, LeadingRE was drawn to its intricate model asset controls, ultimate for the multitude of manufacturers underneath the corporate.
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Maxa Designs is a Los Angeles-based internet improvement agency that’s constructed a richly artistic and extremely versatile internet advertising and marketing platform for the true property trade. It may be utilized by particular person brokers, or constructed to serve multi-office nationwide brokerages, together with all 550 firms residing underneath the Main Actual Property Firms of the World (LeadingRE) model.
The actual property firm has made Maxa Designs the most recent advertising and marketing useful resource in its Options Group program, a community of vetted know-how and enterprise companies firms, in line with an announcement Thursday.
“Maxa makes advertising and marketing easy and simple, with a contemporary interface and options for print, on-line and social,” LeadingRE Vice President of Gross sales and Partnerships Jeff Kennedy stated in an announcement. “Brokerages can white-label Maxa’s companies and know-how to permit brokers and groups freedom with advertising and marketing, whereas nonetheless defending the corporate’s model integrity.”
Amongst Maxa’s many options and presence-building capabilities, LeadingRE was drawn to Maxa’s intricate model asset controls, ultimate for the multitude of manufacturers underneath the corporate. Content material managers in a Maxa web site can design pages, websites and on-line belongings inside the tight messaging constraints of actual property brokerages, guaranteeing that fonts, colours and emblem utilization stays constant.
Maxa’s granular person permission construction extends to admin performance, as properly. In giant firms with widespread content material administration wants, management of copy, visuals, web page creation and type constructing is essential.
Regardless of centered round internet design, Maxa leverages its coding abilities to create digital enterprise processes, as properly, specifically the power to construct print collateral and construct and ship junk mail campaigns.
“As well as, integrations with the MLS property knowledge feed and a relationship with Xpressdocs makes nationwide printing straightforward. Their SSO (single sign-on) already works with all of the main back-end and CRM platforms within the trade,” LeadingRE stated in assertion.
LeadingRE has 550 affiliate brokerages in 70 international locations. Notable home firms embrace Intero, Weichert, Christie’s, Lyon, Windermere and Crye-Leike.
Its web site states it has 136,000 brokers managing 1.2 million international transactions.
Maxa is led by James Wong, who focuses hiring on native LA designers and coders in a time when it’s straightforward to outsource internet improvement to low-budget abroad content material farms.
“Our collaboration with the highest brokerages inside LeadingRE has dramatically improved our advertising and marketing middle platform and companies for the true property trade,” Wong stated within the launch. “We’re excited for different LeadingRE associates to reap the benefits of what we’ve constructed to date.”
Maxa Designs was reviewed by Inman earlier this 12 months, incomes 5 stars.
Electronic mail Craig Rowe
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