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Previous to the newest adjustments, factors that prospects collected had been solely legitimate for 3 years. As a part of the brand new program, every level accrued can be legitimate for 18 months, with the validity of the factors mechanically prolonged by a further 18 months every time a membership member earns at the very least one level from a flight, or makes transactions price at the very least NIS 5,000 per thirty days on the FlyCard bank card. As well as, the worth of the factors can be multiplied 50 occasions, so that every level within the present program can be equal to 50 factors within the new program.
The brand new phrases will enable El Al’s prospects to additionally use a brand new forex that the corporate will launch – diamonds. The frequent flyer membership’s prospects will be capable to accumulate the “diamonds” similtaneously the factors and use them to reinforce their standing, improve seating and different advantages.
One other main change is that membership members will be capable to buy tickets utilizing solely factors, with out more money, as was customary till now. Nonetheless, a charge can be charged for the tax element of the whole value of the cardboard.
El Al Hamatmid Frequent Flyer Membership and FlyCard CEO Ronen Galperin mentioned, “”The brand new loyalty program we’re launching places it on par with the world’s greatest loyalty packages. This system advantages our lively and constant prospects and provides them far more resembling validity of limitless factors, a broader improve coverage, simpler redemption of factors and sooner progress to greater standing. El Al and the membership have confirmed that the energy of the model is excessive, and calls for for the membership is growing, whereas an expression of enterprise confidence within the buyer loyalty membership was expressed by the entry of the Phoenix as a accomplice within the membership.”
Printed by Globes, Israel enterprise information – en.globes.co.il – on December 2, 2022.
© Copyright of Globes Writer Itonut (1983) Ltd., 2022.
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